Advertising

Why advertise with Under Laguna? Because cool, influential people read it: tastemakers, thinkers and dreamers. Unique stories for unique people. The result? Buzz and truth. We champion the city’s bespoke, eclectic reputation. We curate interesting ideas, recommendations and risks, which is why readership and clickthrough stats far surpass normal publications. So that’s why you should advertise with Under Laguna. Join something new, edgy and desirable.

Our value proposition

  • A compelling news and culture website, Under Laguna reflects real life in Laguna Beach:
    forthright, flawed and oddly romantic. We fall for characters, nonconformity and aesthetics.
  • Part magazine, travelogue and eye candy, the goal of Under Laguna is to engage residents while
    giving back to tourists.
  • Primary topics: adventure, business and culture.
  • Our promise: Everything will be told with unexpected truth and flair.

Why advertise?

  • Reach Laguna's influential tastemakers:
    • City officials
    • Business leaders
    • Creatives
    • The cool table
  • Popular biweekly newsletter
  • Engaging social media
  • Regular website updates

Popular newsletter: 80% open rate. Others: 22%.

Bold, unique, irresistible

  • Mix these together then swizzle:
    • Literary journalism
    • Trusted adviser
    • Attitude
    • Humor
    • Cool photography
    • Curated advice
    • Public watchdog
Purchase Advertising

Under Laguna is hyperlocal yet reflects Laguna's global platform.

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